Privacy Policy

Effective Date: October 2026

Welcome to Yensumi.

At Yensumi, we recognize the importance of protecting personal information and explaining clearly how it is handled when customers browse our website, purchase household goods, communicate with our team, or use our online shopping services.

This Privacy Policy explains the types of information we may collect, the reasons for processing it, how it may be shared, and the measures we take to protect it.

Our website is operated by Hubei Yueluyang Network Technology Co., Ltd. We aim to handle personal information responsibly and in accordance with applicable privacy and data protection requirements.

When a particular processing activity requires consent under applicable law, we will request that consent before proceeding as required.

1. Personal Information We Collect

The information collected by Yensumi depends on the products and services you use and the way you interact with our website.

Information Provided Directly by Customers

When you place an order, complete an online form, submit feedback, or communicate with our customer service team, you may voluntarily provide information such as:

  • Full name;

  • Email address;

  • Telephone number;

  • Shipping and delivery address;

  • Billing address;

  • Purchase records and order information;

  • Selected products, variations, and quantities;

  • Messages and other communications sent to customer support; and

  • Additional information you choose to provide.

We use this information where necessary to process purchases, coordinate deliveries, respond to questions, manage eligible returns and refunds, and provide customer assistance.

Please avoid submitting sensitive personal details that are not necessary for the particular service or inquiry.

Payment-Related Information

Transactions made through our website may be handled by independent payment processing providers.

When payment information is collected and managed directly by those providers, Yensumi does not retain complete payment card numbers, card security codes, or full payment authentication credentials on its own systems, unless expressly stated otherwise.

Payment service providers process relevant information under their own privacy policies, security procedures, and legal responsibilities.

Customers should review the applicable privacy and security information of the payment provider they choose to use.

Automatically Collected Technical Information

When you access our website, certain technical information may be collected automatically, depending on your browser, device, settings, and the technologies operating on the website.

This information may include:

  • Internet Protocol (IP) address;

  • Browser type and version;

  • Device characteristics and operating system;

  • Website pages visited and interactions performed;

  • Referring websites and traffic sources;

  • Approximate geographic location derived from technical data; and

  • Dates, times, and duration of website visits.

We may use cookies, tracking pixels, server logs, analytics services, and similar technologies to obtain this information.

Such information can help us maintain website operations, identify technical issues, evaluate website performance, and improve the overall shopping experience.

Where applicable law requires consent before particular tracking technologies are used, we will obtain the necessary consent.

2. Purposes for Processing Personal Information

Personal information may be processed for legitimate business purposes, subject to applicable legal requirements and any consent that may be necessary.

Processing and Managing Orders

Information connected with your purchase may be used to:

  • Receive and verify submitted orders;

  • Confirm product selections and transaction information;

  • Prepare household goods and everyday products for dispatch;

  • Coordinate fulfillment and delivery arrangements;

  • Send purchase confirmations and shipping notifications;

  • Provide available shipment tracking details;

  • Review order cancellation, return, and refund requests; and

  • Respond to questions relating to your purchases.

Providing Customer Assistance

We may refer to information provided through customer communications when answering product inquiries, checking order progress, investigating delivery concerns, reviewing payment issues, or handling other support requests.

This allows us to understand the circumstances of your inquiry and provide relevant assistance.

Maintaining and Improving Our Website

Technical information and general website usage data may be used to:

  • Keep website features functioning properly;

  • Identify errors affecting browsing or checkout;

  • Evaluate the performance of product pages;

  • Understand general customer shopping behavior;

  • Improve product information and website presentation; and

  • Review the effectiveness of our online services.

Where reasonably practical, aggregated information or other methods that reduce the identification of individual customers may be used for analytical purposes.

Preventing Fraud and Protecting Security

Relevant information may be examined to identify suspicious transactions, verify payment activity, investigate potential fraud, protect accounts where applicable, and maintain the security of our website and services.

Legal, Regulatory, and Administrative Requirements

Where necessary and legally permitted, we may process personal information to maintain business documentation, fulfill legal obligations, respond to valid requests from authorities, resolve disputes, enforce applicable store policies, and protect the legitimate rights and security of our business and customers.

3. Cookies and Related Tracking Technologies

Yensumi may use cookies and comparable technologies to support website operations and understand how visitors interact with our online store.

Depending on the services available and your selected preferences, these technologies may help us:

  • Preserve items added to your shopping cart;

  • Maintain checkout and payment functionality;

  • Remember certain browsing preferences;

  • Monitor website traffic and operational performance;

  • Evaluate browsing and purchasing activity; and

  • Measure advertising effectiveness or support personalized advertising.

Some cookies are necessary for essential website functions, while others may support analytics, personalization, or advertising activities.

Where applicable law requires prior permission for non-essential cookies or tracking technologies, these technologies will only be activated after the required consent has been obtained.

You may control certain cookies through your browser or device settings and, where available, through the cookie preference options provided on our website.

Please note that restricting cookies may affect certain website features, including shopping cart functions, checkout operations, and other interactive services.

4. Sharing and Disclosure of Personal Information

Yensumi does not exchange personal information for direct monetary payment.

However, certain information may be shared with other organizations when reasonably necessary to complete purchases, operate our website, provide requested services, or satisfy legal requirements.

Depending on the services involved, these organizations may include:

  • Payment processing companies;

  • Shipping carriers and transportation providers;

  • Warehouse operators and fulfillment partners;

  • Website hosting companies;

  • Ecommerce platforms and technical service providers;

  • Customer support service providers;

  • Website analytics companies;

  • Marketing and advertising service partners; and

  • Security and fraud prevention providers.

Where appropriate, information provided to these service providers will be restricted to the details reasonably needed for their assigned responsibilities, subject to applicable law and relevant service agreements.

Please note that certain data disclosures for advertising or analytics activities may be classified as a "sale," "sharing," or targeted advertising under particular privacy laws, even when no direct monetary exchange takes place.

Where such legal requirements apply, we will respect the relevant privacy rights and opt-out requirements.

We may also disclose personal information when required or permitted by law, including in response to valid court orders, lawful government requests, legal proceedings, or other circumstances involving the establishment, exercise, or defense of legal claims.

5. Information Shared for Shipping and Fulfillment

To prepare and deliver purchases, we may provide relevant customer information to fulfillment facilities, warehouse operators, shipping carriers, and logistics service providers.

Depending on the delivery arrangement, the information shared may include:

  • Recipient's name;

  • Delivery address;

  • Telephone number;

  • Email address, where required;

  • Order and product information; and

  • Shipping references and tracking details.

These details enable service providers to prepare packages, arrange dispatch, transport purchased items, provide delivery updates, complete shipment services, and investigate transportation-related concerns.

Delivery partners may handle the information they receive according to their operational requirements and applicable privacy obligations.

We aim to limit the information shared with delivery providers to details relevant to the fulfillment and transportation services they perform.

6. Protection of Personal Information

We maintain reasonable technical, administrative, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or other improper handling.

Depending on the systems and services involved, these measures may include:

  • Restrictions on access to information;

  • Appropriate security monitoring;

  • Protected transmission of information;

  • Administrative security procedures; and

  • Other safeguards suitable for the relevant processing activities.

Our website and service providers may use SSL/TLS encryption or comparable security technologies to help protect information transmitted through online connections.

However, no method of electronic storage or internet communication can be guaranteed to provide complete security.

Customers should also take reasonable precautions to protect their own devices, email accounts, passwords, and payment credentials.

If you suspect that an account or service has been accessed without authorization, please notify the relevant service provider promptly.

7. How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy and comply with applicable legal obligations.

The period for which particular information is maintained may depend on whether it remains necessary for:

  • Completing purchases and arranging deliveries;

  • Providing customer support;

  • Managing returns, refunds, and purchase disputes;

  • Maintaining financial and business records;

  • Reviewing fraud concerns or security incidents; or

  • Meeting tax, accounting, regulatory, or other legal requirements.

When personal information is no longer reasonably required, we take appropriate steps to delete it, anonymize it, or dispose of it securely, subject to any applicable record-retention obligations.

Retention periods are not necessarily the same for all types of information and may vary according to the purpose and circumstances of collection.

8. Children's Privacy

Yensumi operates a general consumer shopping website and does not specifically direct its services toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without the required authorization where applicable law requires such authorization.

If we become aware that personal information has been collected from a child in circumstances that violate applicable legal requirements, we will investigate the matter and take appropriate action. This may include deleting the relevant information.

Parents or legal guardians who believe that a child has submitted personal information through our website may contact us using the details provided in this policy.

Any additional protections required under applicable children's privacy legislation will continue to apply.

9. Privacy Rights for California Residents

Individuals residing in California may have certain privacy rights under applicable California privacy legislation, depending on whether the relevant laws apply to our business and the processing activities involved.

Depending on the circumstances, these rights may include:

Right to Know

You may have the right to request information about the categories and specific pieces of personal information collected about you, the sources from which it was obtained, the purposes for collection or use, and the categories of third parties with whom it is disclosed.

Right to Access

Where applicable, you may request access to personal information maintained by us concerning you.

Right to Correct Information

You may ask us to correct personal information that is inaccurate, subject to applicable legal requirements.

Right to Request Deletion

You may request the removal of certain personal information, subject to exceptions permitted or required by law.

Right to Opt Out of Sale or Sharing

Where applicable, you may request to opt out of the sale or sharing of personal information, including certain disclosures associated with cross-context behavioral advertising.

Right to Equal Treatment

We will not unlawfully discriminate against customers for exercising privacy rights protected under applicable California law.

To submit a privacy-related request, please contact service@yensumi.com.

For security purposes, we may need to verify your identity or authority before processing a request.

Requests will be reviewed and handled according to the applicable verification procedures and legal response deadlines.

If another person submits a request on your behalf, we may request evidence of their authorization where permitted by law.

10. European and Other Applicable Data Protection Rights

Individuals located in the European Economic Area and other regions with applicable data protection legislation may be entitled to additional privacy protections.

Depending on the relevant legal framework and individual circumstances, these rights may include:

  • Requesting access to personal information;

  • Correcting inaccurate or incomplete information;

  • Requesting the erasure of eligible personal information;

  • Restricting certain processing activities;

  • Objecting to particular uses of personal information;

  • Requesting data portability where applicable; and

  • Withdrawing consent when processing relies on consent.

Where the General Data Protection Regulation (GDPR) or similar legislation applies, personal information will be processed on an appropriate legal basis.

Depending on the relevant activity, this may include:

  • Processing necessary to perform a contract;

  • Processing required to comply with legal obligations;

  • Processing based on legitimate interests where permitted by law; or

  • Processing carried out with the individual's consent.

Privacy-related requests may be submitted to service@yensumi.com.

We may request reasonable identification information before responding to a privacy request.

Depending on your location and the applicable legal framework, you may also be entitled to submit a complaint to the relevant data protection supervisory authority.

The exact availability and scope of these rights depend on the laws applicable to your circumstances.

11. Marketing and Promotional Communications

Where legally permitted and subject to any required consent, Yensumi may send customers promotional information concerning our online store and household product collections.

Such communications may include:

  • Newly introduced products and collections;

  • Household goods and everyday essentials;

  • Product announcements and updates;

  • Discounts and promotional opportunities;

  • Important store announcements; and

  • Relevant product suggestions.

If you no longer wish to receive promotional emails, you may unsubscribe using the link included in the relevant message or contact our customer support team.

Where applicable law requires prior consent for a particular communication method, we will obtain the necessary consent.

Please understand that unsubscribing from marketing communications does not prevent us from sending essential service-related messages.

These may include purchase confirmations, payment notifications, shipping updates, return and refund communications, and responses to customer support requests.

12. External Websites and Third-Party Services

Our website may contain links to or integrations with services operated by independent third parties.

These services may include payment providers, shipping companies, website analytics tools, advertising platforms, external websites, and software applications.

Independent service providers may collect, process, or use information under their own privacy policies and operational practices.

Yensumi does not control every external website or independently operated service and cannot guarantee the privacy practices, availability, or security arrangements of those third parties.

Before submitting personal information directly to an external service, we encourage you to review its privacy policy and relevant security information.

Nothing in this section is intended to exclude responsibilities that cannot legally be excluded.

13. International Processing and Transfers

Certain service providers and business partners engaged in supporting our online store may operate in countries or regions different from the location where you reside.

Consequently, personal information may be transferred, accessed, processed, or stored internationally.

Privacy and data protection requirements may differ between jurisdictions.

Where applicable law requires safeguards for international transfers, we will take the legally required steps to protect the transferred information.

Depending on the circumstances, these measures may include appropriate contractual protections, recognized international transfer mechanisms, or other safeguards accepted under applicable legislation.

You may contact our team to request information about relevant transfer protections, subject to applicable legal requirements and the circumstances of your inquiry.

14. Updates to This Privacy Policy

We may periodically revise this Privacy Policy to reflect changes in our household goods business, website operations, technology, information-handling practices, or legal obligations.

When a revised version is published, the effective date will be updated where appropriate.

If applicable law requires additional notification or consent before particular changes become effective, we will follow the relevant requirements.

We recommend reviewing this page from time to time to remain informed about the ways Yensumi collects, uses, shares, and protects personal information.

15. Privacy Questions and Company Contact Information

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or would like to raise a concern about how your personal information is handled, please contact us using the details below.

Brand Name:
Yensumi

Company Name:
Hubei Yueluyang Network Technology Co., Ltd.

Business Address:
Room 10, 14th Floor, Building 2, Block B, Dazhou Xingcheng, No. 189 Sangong Road, Hongshan District, Wuhan City, Hubei Province, China.

Customer Support Email:
service@yensumi.com

Customer Service Phone:
+86 27 87596069